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PR Success Story
As a founder of a business, especially one that deals with the difficult stuff, the most sensitive conversations and human relationships, it is important to me to manage my PR with absolute discernment.
To invest in it thoughtfully, think about every relationship and every word associated with my name, brand and reputation.
I pride myself in being simultaneously searingly strategic and speedily responsive in my relationships with journalists, writers, PR people and those with a platform I am invited to share. My professional relationships matter enormously to me for the long term not just a quick headline. I value the people I work with and I like to have fun with them too!
I am a trusted authority in my field and so I like to work with those who are a trusted authority in theirs. That is why I work with Pippa Goulden and trust her judgement 💯
We had a chat on her podcast about my approach to Public and Media Relations. You can listen in the link below 👇